In any book marketing campaign, you must focus on making sure your amazon presence is a welloiled machine. Here were talking about the social climate into which you want to release your book. Marketing starts before youve even put a word on the page. Authors dont like book marketing because they think it means telling. He explains how to manage ongoing sales after a book launch.
A book marketing plan that would fuel your author platform. Dont let all of the work on a marketing plan go to waste because you didnt hire a competent editor. Provide ways for readers to connect with you now and long into the future. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketing wise, for your next launch, whenever it is. Thus, marketing plan of burger king includes all the related aspects of the company, which are used by the organization in approaching a maximum customer base. How to make your book marketing strategy a winner ingeniumbooks. Every single time i teach one of my book marketing workshops, i get some form of this question. Book marketing plan the definitive checklist book launch. Content is king, you also have to spend some time giving this king a. When you publicly launch your book, you let people know that you have. You dedicate a few weekseven monthsto writing the book.
You could look at news stories and statistics that would indicate that now is a. However, burger king is wellestablished player in the fast food industry, but still it needs to do something new and innovative to enhance its business operations. Build your own plan and download a customizable checklist. A simple 10step book launch plan you can easily use to outrank bestselling authors. The product launch plan also includes pre launch market research, beta testing plan, and user onboarding plan. A product launch plan consists of strategies and procedures a company may use to develop communication channels for its target audience. Later in this article, you can read the viewpoint of a traditionally published author.
With so much information to digest and so many strategies available, its best to give yourself plenty of time to set these strategies in motion. A simple 10step book launch plan you can easily use to outrank. And thats why having a book marketing plan is an essential part of the process. Four steps to launching a loyalty program entrepreneur. The ultimate guide to promoting a book launch free download. Promoting your book takes careful planning so you get the most out of your time and effort. There are certain things to consider in planning your book launch, and. Begin by envisioning your book marketing plan holistically as three phases of the books lifecycle.
To stay organized its a good idea to have a marketing calendar specifically for your book marketing. Here are five book campaign ideas you can use to help you get ready for your book launch. A simple marketing plan for fiction authors book launch. If youre stephen king or lee child and your publisher announces that a new book will release a year. For any product launch which is essentially what publishing is the marketing plan. Your product launch marketing plan for a successful start. The ultimate book marketing timeline for indie authors. A featured new release for stephen kings the outsider drove 1. Finally, when the dust settles, youre rewarded with a handful of daily sales. This book marketing timeline for indie authors is designed for the author who is just about to begin writing, however since all these strategies are important, you can begin to address each one no matter where you are in your publishing process.
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